An anonymous reader quotes a report from Ars Technica: 37Signals is not a company that makes its policy or management decisions quietly. The productivity software company was an avowedly Mac-centric shop until Apple’s move to kill home screen web apps (or Progressive Web Apps, or PWAs) led the firm and its very-public-facing co-founder, David Heinemeier Hansson, to declare a “Return to Windows,” followed by a stew of Windows/Mac/Linux. The company waged a public battle with Apple over its App Store subscription policies, and the resulting outcry helped nudge Apple a bit. 37Signals has maintained an active blog for years, its co-founders and employees have written numerous business advice books, and its blog and social media posts regularly hit the front pages of Hacker News.
So when 37Signals decided to pull its seven cloud-based apps off Amazon Web Services in the fall of 2022, it didn’t do so quietly or without details. Back then, Hansson described his firm as paying “an at times almost absurd premium” for defense against “wild swings or towering peaks in usage.” In early 2023, Hansson wrote that 37Signals expected to save $7 million over five years by buying more than $600,000 worth of Dell server gear and hosting its own apps.
Late last week, Hansson had an update: it’s more like $10 million (and, he told the BBC, more like $800,000 in gear). By squeezing more hardware into existing racks and power allowances, estimating seven years’ life for that hardware, and eventually transferring its 10 petabytes of S3 storage into a dual-DC Pure Storage flash array, 37Signals expects to save money, run faster, and have more storage available. “The motto of the 2010s and early 2020s — all-cloud, everything, all the time — seems to finally have peaked,” Hansson writes. “And thank heavens for that!” He adds the caveat that companies with “enormous fluctuations in load,” and those in early or uncertain stages, still have a place in the cloud.