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Thursday, February 2, 2023

Social Media

TikTok Shares Tips for Brands Looking to Tap into Super Bowl Discussion in the App

TikTok has outlined some tips for brands looking to tap into the Super Bowl hype within the app, including notes on how to make best use of the app’s various trends and features, in effective and engaging ways. And while...

Instagram’s Founders Return with a New Social App

Instagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements. At least in its early stages.Called ‘Artifact’ (which is a combination...

Instagram Rolls Out Inbox ‘Notes’ to More Regions

After launching its new Notes feature in selected regions last month, Instagram is now expanding Notes access, with users in Europe and Japan now also able to add Notes within the Direct inbox in the app.Notes are short posts,...

Reports Show that Facebook Usage is Up, as Meta Continues to Develop its AI Targeting Models

While Facebook is no longer the cool app, especially among younger audiences, it remains a key platform for many users, and its capacity to keep people updated on important updates from friends and family is likely to ensure that...

Twitter Works to Update Code Amid Complaints of Reduced Reach and Engagement

Hey, have you noticed that your tweets are getting a lot less reach and engagement of late? You’re not alone - apparently, a heap of users have noticed a sharp decline in engagement ever since Twitter launched its swipeable ‘Following’...

Snap Launches New Ad Campaign to Showcase its AR Offerings

Snapchat has launched a new promotional campaign which leans into the uniqueness of its viral AR trends, with a showcase of bizarre effects, as a means to present people with a different perspective on the real world. https://www.youtube.com/watch?v=n24p3TlubfQ Pretty trippy, huh? As...

What You Need to Know About Personal Finances as a Creator

Earning your first dollar as a creator might feel exhilarating. Knowing that something you created is finally bringing in income — no matter how small — must be a thrill. But after the first month,...

Twitter Provides More Assurance on Ad Placement via Third Party Verification

Yeah, given the surrounding context right now, I’m not sure that this is going to work out in Twitter’s favor. Today, Twitter has announced that its updated partnerships with DoubleVerify and Integral Ad Science are now active, which will...

Twitter Launches Default ‘Following’ Feed Option on Web, with Mobile Coming Soon

Hey, are you getting sick of Twitter pushing more and more algorithmically recommended tweets into your home feed? You’re not alone – the Home timeline, which is now called ‘For you’, is where Twitter is trying to boost engagement, by...

Planning for 2023: LinkedIn Posting Tips

Looking to update your social media marketing process in 2023? Over the first few weeks of the year, we’re publishing a series of tips and notes on how to maximize your social efforts, including pointers on new tools like ChatGPT...
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Latest News

US secures deal on bases to complete arc around China

The US already had limited access to five sites under the Enhanced Defense Cooperation Agreement (EDCA) - the new...
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