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Wednesday, July 28, 2021

Social Media

LinkedIn Posts Record Full-Year Revenue Result, Continues To See Strong Growth in Active Sessions

LinkedIn has seen another quarter of 'record engagement' while it's also surpassed $10 billion in annual revenue for the first time, according to the latest data from parent company Microsoft. As you can see here, LinkedIn continues to see both...

Instagram is Testing a TikTok-Like Vertical Feed Presentation for Explore

If you needed reminding that TikTok has been the most downloaded app for essentially all of the past 18 months, and is still surging in popularity and usage amongst younger audiences, this is probably a good prompt. As spotted by app...

Pinterest’s VP of Tech Outlines its Evolving Efforts to Maximize Inclusion and Cater to All Users

Over the past few years, Pinterest has made diversity a bigger focus, with advanced technology that aims to provide more inclusive options, and an internal shift designed to prioritize a breadth of perspectives. Which, given the app's rising relevance as...

Facebook Adds New Features for the Tokyo Olympics, Including a Games Hub and AR Effects

With the COVID-delayed 2020 Olympics now underway in Tokyo, Facebook has outlined a range of tools to help users engage with the event, including a dedicated Games hub, AR effects for Stories, and video highlights to keep you up...

Twitter Posts Steady Increases in Users and Revenue for Q2, with Good Growth in Ad Spend

Twitter has released its Q2 earnings results, which show steady increases in both users and revenue, as the platform works to maximize growth in line with its ambitious expansion targets for the next three years. First off, on users -...

Twitter is Testing New Vocal Effects Options for Spaces, Which Could Help to Reduce Speaker Anxiety

If you're like everyone, you don't particularly enjoy hearing your own voice in recordings and playback. You always sound more nasal, higher-pitched - the voice you hear inside your head, which resonates around your bones and muscles, will always sound...

LinkedIn Adds New, Free Certification Courses to Help Showcase Your LinkedIn Marketing Knowledge

With digital marketing skills increasingly in-demand, LinkedIn has launched two new, free LinkedIn marketing certification courses, which enable you to both learn more about LinkedIn's ad tools and options, and also earn official certification, which you can then display...

TikTok Gains TAG Brand Safety Certification Worldwide, Providing More Assurance for Advertisers

TikTok has been granted another advertiser safety tick, with the platform gaining TAG Brand Safety Certification worldwide, which provides additional assurance around its ad products and data, based on established TAG parameters. As per TikTok: "In September 2020, we received our initial...

YouTube Taps into the Popularity of BTS to Boost its New ‘Shorts’ Option

After rolling out the next stage of its TikTok-esque 'Shorts' feature last week, which sees the beta version of the option now available in all regions, and making Shorts available to all US users last month, YouTube is now...

Email Marketing and Why it’s So Important [Infographic]

Even with social platform usage continuing to rise, email remains a key element of any effective digital marketing strategy, providing a direct connection between you and your target audience, and facilitating a range of engagement benefits. When it's done right. Being...
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Latest News

Arthur: Popular children’s show to end after 25 years

US public broadcaster PBS confirmed the final episode will air in winter 2022. Source link
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