Social Media

TikTok has outlined some tips for brands looking to tap into the Super Bowl hype within the app, including notes on how to make best use of the app’s various trends and features, in effective and engaging ways. And while...

Instagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements. At least in its early stages.Called ‘Artifact’ (which is a combination...

After launching its new Notes feature in selected regions last month, Instagram is now expanding Notes access, with users in Europe and Japan now also able to add Notes within the Direct inbox in the app.Notes are short posts,...

While Facebook is no longer the cool app, especially among younger audiences, it remains a key platform for many users, and its capacity to keep people updated on important updates from friends and family is likely to ensure that...

Hey, have you noticed that your tweets are getting a lot less reach and engagement of late? You’re not alone - apparently, a heap of users have noticed a sharp decline in engagement ever since Twitter launched its swipeable ‘Following’...

Snapchat has launched a new promotional campaign which leans into the uniqueness of its viral AR trends, with a showcase of bizarre effects, as a means to present people with a different perspective on the real world. https://www.youtube.com/watch?v=n24p3TlubfQ Pretty trippy, huh? As...

Earning your first dollar as a creator might feel exhilarating. Knowing that something you created is finally bringing in income — no matter how small — must be a thrill. But after the first month,...

Yeah, given the surrounding context right now, I’m not sure that this is going to work out in Twitter’s favor. Today, Twitter has announced that its updated partnerships with DoubleVerify and Integral Ad Science are now active, which will...

Hey, are you getting sick of Twitter pushing more and more algorithmically recommended tweets into your home feed? You’re not alone – the Home timeline, which is now called ‘For you’, is where Twitter is trying to boost engagement, by...

Looking to update your social media marketing process in 2023? Over the first few weeks of the year, we’re publishing a series of tips and notes on how to maximize your social efforts, including pointers on new tools like ChatGPT...