- House of Doge takes majority control of Italy’s US Triestina Calcio 1918.
- Crypto payments to launch for tickets, food, and club merchandise at Triestina’s matchdays.
- Dogecoin price holds key support at $0.1918 with bullish targets up to $0.86.
House of Doge, the corporate arm of the Dogecoin Foundation, has become the largest equity holder in US Triestina Calcio 1918.
The acquisition, completed alongside merger partner Brag House Holdings (NASDAQ: TBH), places a cryptocurrency commercialisation vehicle squarely into the ownership structure of a historic Italian club.
It’s official! House of Doge is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs!
Dogecoin was founded on Community—and the world’s game is one of the biggest communities there is. We will support Triestina with immediate capital… pic.twitter.com/npUKFiROtR
— House of Doge (@houseofdoge) October 20, 2025
The club officials say the deal will bring immediate capital and a plan to pilot crypto payments at the club’s home venue, Stadio Nereo Rocco.
Triestina was founded in 1929 and once competed in the earliest Serie A seasons, but it has spent decades outside Italy’s top flight.
House of Doge declined to disclose the precise size of its stake. Company executives, however, emphasise that the funds will shore up football operations and community programs.
What the acquisition means for Triestina
Triestina currently sits at the bottom of Serie C and faces the immediate sporting challenge of avoiding relegation.
The new ownership says it will prioritise short-term stability and long-term growth.
Management intends to inject resources to strengthen the squad and improve back-office systems.
At the same time, advisers with experience in major-league governance have been engaged to help modernise the club’s commercial approach.
House of Doge plans to pilot cryptocurrency as a practical payment method at matchdays.
Triestina’s supporters will reportedly be able to buy tickets, concessions, and merchandise using digital currencies.
The club and House of Doge say the move aims to improve the fan experience and diversify revenue streams.
Brag House Holdings will provide the listed structure and governance framework for the partnership, while its gaming and fan-engagement platforms are expected to tie into Triestina’s outreach.
Dogecoin price outlook
Analysts watching Dogecoin (DOGE) say the memecoin faces a technical crossroads as market interest returns.
Market analysis points to a multi-year ascending triangle pattern and key support around $0.16–$0.19.
$Doge/Monthly
💥 Ignore the noise
A no-wick monthly chart shows just how bullish we are ✍️#Dogecoin pic.twitter.com/zTvYKMFgDc— Trader Tardigrade (@TATrader_Alan) October 18, 2025
Short-term resistance levels lie at $0.205 and $0.227, with a further target near $0.242.
More bullish scenarios place subsequent resistance at higher levels, such as $0.45 and $0.86, and some commentators even speculate about a long-range $1.50 possibility if momentum intensifies.
Other analysts suggest that DOGE must hold above $0.1918 to press toward $0.2054, while failure below $0.1918 could open a slide to $0.1820.
The House of Doge becoming the largest equity holder in US Triestina Calcio 1918 and introducing Triestina’s stadium payments, merchandising, and community programs could be a major boost for the Dogecoin price.
Furthermore, if Triestina’s stadium payments, merchandising and community programs successfully adopt crypto in practical, fan-friendly ways, the result could offer a tangible template for other clubs and investors.