Pew Research surveyed 5,022 Americans this year (between February 5 and June 18), asking them
“do you ever use” YouTube, Facebook, and nine of the other top social media platforms. The results?
| YouTube | 84% |
| 71% | |
| 50% | |
| TikTok | 37% |
| 32% | |
| 26% | |
| Snapchat | 25% |
| X.com (formerly Twitter) | 21% |
| Threads | 8% |
| Bluesky | 4% |
| Truth Social | 3% |
An announcement from Pew Research adds some trends and demographics:
The Center has long tracked use of many of these platforms. Over the past few years, four of them have grown in overall use among U.S. adults — TikTok, Instagram, WhatsApp and Reddit. 37% of U.S. adults report using TikTok, which is slightly up from last year and up from 21% in 2021. Half of U.S. adults now report using Instagram, which is on par with last year but up from 40% in 2021. About a third say they use WhatsApp, up from 23% in 2021. And 26% today report using Reddit, compared with 18% four years ago.
While YouTube and Facebook continue to sit at the top, the shares of Americans who report using them have remained relatively stable in recent years… YouTube and Facebook are the only sites asked about that a majority in all age groups use, though for YouTube, the youngest adults are still the most likely to do so. This differs from Facebook, where 30- to 49-year-olds most commonly say they use it (80%).
Other interesting statistics:
- “More than half of women report using Instagram (55%), compared with under half of men (44%). Alternatively, men are more likely to report using platforms such as X and Reddit.”
“Democrats and Democratic-leaning independents are more likely to report using WhatsApp, Reddit, TikTok, Bluesky and Threads.”