IWC CEO Chris Grainger-Herr, Emma Deigman, James Marsden, Rob Reiner, Michele Reiner, Festival Directors Karl Spoerri and Nadja Schildknecht attend the ‘Shock and Awe’ premiere at the 13th Zurich Film Festival on September 30, 2017 in Zurich, Switzerland. The Zurich Film Festival 2017 will take place from September 28 until October 8.