Sculpting jaws, giving scores: Inside the world of looksmaxxing

In 2023 following a break up, he began to research looksmaxxing on his socials and developed a routine. In addition to going to the gym five times a week, he also has regular ice-cold face baths to “reduce puffiness”, tries to sleep on his back, and, while he says masturbation is OK, he’s cut out all pornography.