On Bluesky, the joke’s on you if you don’t get the joke. The social network has become a “refuge” for those fleeing X and Threads, but its growing pains include a serious case of humor-impairment. When Amy Brown jokingly posted she was “screaming, crying, and throwing up” about price differences between Ohio and California Walgreens, literal-minded users scolded her for exaggerating. Brown, a former Wendy’s social media manager who got banned from X after impersonating Elon Musk, puts it simply: “We’re both speaking English, but I’m speaking internet.”
This clash stems from Bluesky’s oddly mixed population: irony-steeped Twitter refugees mingling with earnest Facebook transplants and MSNBC viewers who took the plunge after seeing the platform mentioned on shows like Morning Joe. “It’s riff collapse,” says cartoonist Mattie Lubchansky, describing how her obviously absurd Oscar post triggered sincere movie recommendations.