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SDCC ’25: King of the Hill comes to life with new activation

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SDCC COVERAGE SPONSORED BY MAD CAVE

King of the Hill is coming back for an all-new continuation series in August, and ahead of its much-anticipated return, Hulu is sharing that fans will get a chance to step inside Hank and Peggy Hill’s world in a new activation at San Diego Comic-Con.

Hulu is bringing King of the Hill and the town of Alden to life! Check out the details below.

Located next to the Convention Center on the Bayfront’s Parking Lot (Fifth Ave Landing – Lot A1) – 600 Convention Way, San Diego, CA 92101 – Hank Hill’s Backyard will allow fans to experience what life is like in Arlen, Texas. Starting July 24 at 11:30am – 7pm, July 25-26 from 9:30am-7pm daily, and July 27 from 9:30am–5pm, Hank Hill’s Backyard will transport fans into the world of Arlen, where they can interactwith legendary moments from the title. Additional details on the immersive activities, such as Alamo Pong, one of a kind customization at the Mega Lo Mart, and exclusive photo opportunities with your favorite Arlen landmarks, can be found below.

King of the Hill ActivationKing of the Hill Activation

Guests will get a chance to partake in a game of ‘Alamo Pong’, participating in some friendly competition in hopes of winning a prize and claiming Alamo Pong championship. Large-scale 2D cutouts of the King of the Hill’s beloved characters will be stationed throughout the space for special photo opportunities. 

Lawn Mower Photo Op

Guests have the once-in-a-lifetime chance to picture themselves in the world of King of the Hill. The Lawn Mower photo opportunity moment features the iconic Hill residence, where guests can pose on the front lawn with large-scale 2D cutouts of the beloved Hill family, ride the family lawn mower, and ‘drive’ through Arlen, Texas.

Mega Lo Mart Customization Hat Station

Visit the Mega Lo Mart, an Arlen staple, to customize your own Trucker hat with special patches, unique to King of the Hill. With an array of hats and colors to choose from, guests will be fitting in with the citizens of Arlen in no time!

Water Tower

King of the Hill ActivationKing of the Hill Activation

Quench your thirst with a crisp can of Alamo water under the Arlen water tower. Not only does the water tower serve as a beacon of Arlen, Texas – it will also be a rehydration point for attendees. Guests will receive cold-canned water in Alamo branded aluminum cans. You can choose to drink it to quench your thirst or take it home as a souvenir. 

Rhinestein’s Cowboy Boot Toss

Visit Rhinestein’s Cowboy storefront for a game of boot toss. Guests will be given 2 pairs of oversized, animated-style boots with the goal of tossing the open side of the boot over a stake in front of the store.  The lucky winners will receive prizes exclusive to the activation.

Unwind in the Hill’s Backyard with a backyard cookout. Guests can refuel and rest at umbrellas and picnic tables with the Hill family. Texas-inspired BBQ bites will be served all day, keeping guests in the world of Arlen. Guests will be invited to participate in lawn games such as cornhole, and pose with photo opportunities from the show, like Dale’s Dead Bug van and more! There will be a large grill playing clips from the previous and new season of the show, for guests to enjoy while relaxing.

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