Like other big tech events, Made by Google is supposed to be Google’s chance to show off its latest hardware to the public. Made by Google 2025, however, didn’t really feel like that. Instead, the event focused more on its celebrity roster (host Jimmy Fallon, Alex Cooper, Steph Curry, the Jonas Brothers, etc.) and less on the actual devices and features.
Still, the company did formally announce a slate of new devices and showed off some new features here and there. But most of the official announcements came via press releases on Google’s blog The Keyword. Between the event and the blogs, here are the biggest announcements you missed:
Pixel 10
Google’s flagship smartphone lineup is official. You have your choice between Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL You’ll notice that each has an updated camera bar, particularly the Pixel 10.
The base-model Pixel 10 comes in four colors: Obsidian, Frost, Indigo, and Lemongrass. It has a 6.3-inch Actua display, which can reach 3,000 nits of brightness, as well as “improved” audio. There are also camera upgrades here, as this is the first base-model Pixel to come with three cameras. That includes a 5x telephoto lens, which Google says has 10x optical quality or 20x zoom via Super Res Zoom.
The Pro, on the other hand, comes with a Super Actua display, which you can get in two sizes: 6.3-inch (Pixel 10 Pro) or 6.8-inches (Pixel 10 Pro XL). These come in four colors each: Obsidian, Porcelain, Moonstone, and Jade. These phones come with Pro Res Zoom, which reaches up to 100x zoom using generative AI. Google says the Pros feature the “biggest batteries, upgraded speakers, 16 GB of RAM and faster wired charging.” Pixel 10 Pro XL also supports 25W Qi2.2 wireless charging.
Pixel 10 devices run the Tensor G5 chip, Google’s latest SoC (system on chip). Google says this chip’s TPU (the processor responsible for handling AI content) is up to 60% faster than Pixel 9, which enables on-device AI for quite a few features, including Magic Cue, Voice Translate, Call Notes with actions, and Personal Journal. The chip also powers AI camera features, like Add Me, Auto Best Take, and Pro Res Zoom, and helps all Pixel 10 devices reach 30 hours of battery life.
All Pixel 10 devices will be the first Pixel phones to support Google’s Material 3 Expressive design language, and come with Pixelsnap, the company’s MagSafe competitor. Google says the Pixel 10 line will have 7 years of Pixel Drops and OS and security updates.
Pixel Pro 10 Fold
Pixel Pro 10 Fold is Google’s latest foldable, and it comes with one key Pixel 10 perk: the Tensor G5 chip.
But the foldable improves over the Pixel 9 Pro Fold in a few ways: It has an IP68 rating, which makes it quite dust and water resistant. That should help keep debris out of its hinges and expand the lifespan of the device. The displays are also more durable, with Google going so far as to say the device can handle 10 years of folding. The inner display is the largest ever on a foldable according to Google, at 8 inches even. The outer display is larger than the Pixel 9 Pro Fold at 6.4 inches. Both can reach 3,000 nits.
The battery can last more than 30 hours, and the Fold can charge to 50% in 30 minutes. It also supports Qi2 wireless charging, including support for Pixelsnap. The Fold also comes with a 48MP camera as part of the triple camera setup.
Pixel Watch 4
Pixel Watch 4 is actually quite the upgrade. The watch now features a domed display, which offers a 10% larger active screen than Pixel Watch 3. The display is also 50% brighter than Pixel Watch 3, reaching up to 3,000 nits. Pixel Watch 4 has a Snapdragon W5 Gen 2 chip, and a “next-gen ML-powered co-processor” that is 25% faster than Pixel Watch 3’s, according to Google.
Like Pixel 10, Pixel Watch 4 runs Material 3 Expressive, and comes with both a stronger haptic engine and a louder speaker. Watch 4 has 30 hours of battery life on the 41mm model, and 40 hours on the 45mm model. Battery Saver mode extends that two or three days, respectively. There’s also a new Quick Charge Dock that charges 25% more quickly than the previous dock.
What I think is really cool, however, is that Pixel Watch 4 is inherently repairable. Both the display and the battery are easily serviceable, which should help extend the lifespan of many Watch 4s.
If you pick up the LTE Watch 4 model, you’ll have access to emergency satellite communications. Google says this is a first on any smartwatch, and makes sense, considering the expansion of satellite communications on smartphones.
There are also a bunch of health and fitness features rolling out on this watch, including better sleep tracking, upgraded skin temperature sensing, more accurate route tracking, real-time biking stats, exercise modes like pickleball and basketball, and automatic workout tracking, which tracks workouts when you forget to start one. Gemini can also give you health and fitness advice, which Google calls a “health coach.” I’d exercise caution with any health advice offered by a robot.
Pixel Buds 2a
Pixel Buds 2a are the successors to the Pixel Buds A-Series, Google’s “affordable” earbud line. They sport a “twist to adjust” feature, that lets you twist the buds to fit them to your ear. The Tensor A1 supports Active Noise Cancellation, a first for the A-Series, as well as an improved audio performance. Google says Pixel Buds 2a support 7 hours of listening and over 20 hours with the charging case.
What do you think so far?
Gemini Live
Gemini Live is Google’s AI assistant that has access to both your camera and screen to “see” your surroundings. The idea is to let the AI understand what’s going on, so it can better answer your questions.
There are a number of new Gemini Live features coming down the pike. Gemini Live will be able to highlight items in your camera feed, and provide answers and results based on what it sees. Gemini Live will also connect to other Google apps, so you can ask it to help you with things like Google Calendar and Google Tasks.
Edit photos by asking
Google Photos has a new AI-powered feature that lets you simply ask the app to edit the image. Google showed this off during the event with podcaster Alex Cooper, with a picture Cooper took of herself and Jimmy Fallon. She asked Google Photos to edit the framing and the lighting of the image, and, after some processing, the app did adjust both elements.
This is one that will definitely need hands-on testing to determine how well it really works, but the idea of using natural language commands to make quick edits to photos is certainly interesting.
Camera Coach and Auto Best Take
When your Pixel gets Camera Coach, you’ll see tips appear in your camera feed for different ways you could frame a shot. When you choose a trip, the app provide instructions on how to make the shot happen. It’s a cool idea in theory, but only if it really does offer advice for improving technique.
Auto Best Take, on the other hand, will automatically take a group shot when it thinks everyone is looking at the camera. If someone wasn’t, or was blinking, Google wants you using the existing Best Take feature to blend the best parts of multiple takes together.
Magic Cue
Magic Cue might be the closest Google has come to agentic AI yet. The feature attempts to provide information and run tasks on your behalf based on the context of your situation. For example, if your friend asks you when your flight is landing, Magic Cue may find your travel itinerary and pull up the details for you. Then, you tap Magic Cue, and it will load those details in the conversation.
AI-powered calling features
By far, my favorite moment of the event was Google’s AI voice cloning and translation tool. The company already offers live translation, which can translate a caller speaking in another language on the fly. But now, the feature clones that person’s voice, too, so you hear that person speaking in your target language.
In addition, Google is also introducing Take a Message, which produces real-time transcripts for people leaving messages when you miss or decline a call.