It finally happened. After months of speculation, ChatGPT officially has ads. OpenAI revealed the news on Monday, announcing that ads would roll out in testing for logged-in adult users on Free and Go subscriptions. If you or your organization pays for ChatGPT, such as with a Plus, Pro, Business, Enterprise, or Education account, you won’t see ads with the bot.
OpenAI says that ads do not have an impact on the answers ChatGPT generates, and that these posts are always clearly separated from ChatGPT’s actual responses. In addition, ads are labeled as “Sponsored.” That being said, it’s not exactly a church-and-state situation here. OpenAI says that it decides which ads to show you based on your current and past chats, as well as your past interactions with ChatGPT ads. If you’re asking for help with a dinner recipe, you might get an ad for a meal kit or grocery service.
The company claims it keeps your chats away from advertisers. The idea, according to the company, is strictly funding-based so that OpenAI can expand ChatGPT access to more users. That’s reportedly why ads are starting as a test, not a hardcoded feature: OpenAI says it wants to “learn, listen, and make sure [it gets] the experience right.” As such, advertisers don’t have access to chats, chat histories, memories, or your personal details. They do have access to aggregate information about ad performance, including views and click metrics.
OpenAI will only show ads to adults. If the service detects that you are under 18, it will block ads from populating in your chats. Ads also will not appear if you’re talking to ChatGPT about something related to health, medicine, or politics. You can offer OpenAI feedback on the ads you do see, which should inform the ads you receive in the future. You can also delete your ad data and manage ad personalization, if you want to reset the information OpenAI is using to send you ads.
Credit: OpenAI
How to opt out of ChatGPT ads
The thing is, you don’t actually have to deal with ads, even if you use ChatGPT for free. That’s not just by upgrading to a paid ChatGPT plan, though OpenAI does suggest that option in its announcement. In addition, OpenAI is offering Free and Go users a dedicated choice to opt out of ads here. There is, of course, a pretty sizable catch: You have to agree to fewer daily free messages with ChatGPT. OpenAI doesn’t offer specifics here, so it’s not clear how limited the ad-free experience will be. But if you hate ads, or if you simply don’t want to see an ad for something irrelevant to your ChatGPT conversation, it’s an option.
What do you think so far?
If you like that trade-off, here’s how to opt out of ads. Open ChatGPT, then head to your profile, which opens your profile’s Settings page. Here, scroll down to “Ads controls,” then choose “Change plan to go ad-free.” Select “Reduce message limits,” and ChatGPT will confirm ads are off for your account. You can return to this page at any time to turn ads back on and restore your message limits.
Disclosure: Ziff Davis, Mashable’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.