The Cinerama Dome in Los Angeles in April 2021.
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Mario Tama/Getty Images
One Hollywood icon is prepping for a comeback. The Cinerama Dome – one of the most famous movie theaters in the world – has been closed since the COVID pandemic. But it’s now got a new lease on life, thanks to SONY Pictures and Alamo Drafthouse Cinema.
The studio announced it will lease, restore and reopen the famous theater in 2028; Alamo Drafthouse plans to program and operate it and 14 other screens at the adjoining multiplex.
“Hot damn! We’re bringing the Dome back, baby,” SONY Pictures Entertainment Motion Picture Group CEO Tom Rothman said in a statement. “We believe in moviegoing down to our soul, and no venue on Earth stands more for that than the one-of-a-kind Dome.”
“There’s a lot of passion behind this theater,” says Michael O’Leary, who heads Cinema United, the global association of movie theater owners. He says while the Cinerama Dome’s closing was a symbol of the pandemic, its recovery is proof the pandemic is behind us and movie theater-going is back.
“It’s really exciting,” agrees Escott Norton, former executive director and current board member of the Los Angeles Historic Theatre Foundation. “There’s been a lot of people waiting with baited breath to see when the dome is going to reopen. People think of this as the ultimate Hollywood experience.”
As an LA native and former film production designer, Norton has great memories of going to the Cinerama Dome. He says it was always an immersive experience to watch movies inside the geodesic-shaped auditorium designed to show wide screen movies.
“When I saw Close Encounters on this giant screen curved around me, it knocked my socks off,” he says, adding he was also blown away watching Apocalypse Now at the Dome. “The movie opens up with this wide screen of just a quiet jungle, birds tweeting and then it explodes. Being surrounded by that on the curved screen, it still gives me tingles thinking about it.”
The Cinerama Dome in October 2021.
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The Cinerama Dome was built in 1963 by William Forman – the founder of Pacific Theaters, who had popularized drive-in cinemas. Forman commissioned a French architect who had studied under R. Buckminster Fuller, a designer of other geodesic structures. The theater was originally made to showcase Cinerama, a format developed in the 1950s that was part of the widescreen craze designed to lure viewers away from television and back to cinemas.
Forman was able to get the theater constructed in 16 weeks … just in time for the world premiere of a madcap comedy called, It’s a Mad, Mad, Mad, Mad World. The movie ran four hours long, with an intermission. Filmmakers had originally planned to use the Cinerama format, but abandoned it, shooting in Ultra Panavision 70 millimeter instead.
Still, it featured a who’s who of comedy at the time – including Sid Caesar, Edie Adams, Milton Berle, and Buddy Hackett. Buster Keaton even makes a ten second cameo. “It’s a Mad, Mad, Mad, Mad World played at the Cinerama Dome, the brand new theater, for two years without stopping,” recalled Karen Sharpe, the widow of the movie’s director, Stanley Kramer. The former TV actress and producer spoke at a rally to preserve the Cinerama Dome last year, and talked about the star-studded premiere.
“It was a real happening,” she remembered. “Bobby Kennedy came, Adlai Stevenson came and President and Mrs. Kennedy accepted the invitation to attend the opening. A few days before, they called to say ‘So sorry, we have to [decline] the invitation because President and Mrs. Kennedy have to go to Dallas.’ And we know what happened in Dallas.”
Over the decades, the theater became a mecca for cinephiles. The dome was sometimes costumed like the movies it screened. Once, a replica Godzilla appeared to burst through the egg-like roof. Another time it was painted green with ears to resemble Shrek’s head. Figures depicting the Pink Panther, Spider Man and the Minions have perched or crawled atop the Dome.
And fans were treated to countless premieres and special events, like when filmmaker Quentin Tarantino personally welcomed audiences to his 2019 feature Once Upon a Time in Hollywood. For the film, he included exterior shots of the Dome.
Two years later, after the Cinerama Dome’s operators went bankrupt during the pandemic, Tarantino talked about how it was one of his favorite LA landmarks.
“I don’t know if I could 100% afford it, but I would love to own the Cinerama Dome,” he said on The Jess Cagle Show on SiriusXM. “That would be fantastic.”
Tarantino already owns two other historic LA cinemas. But other preservationists and activists have been working to revive the dormant theater. Many of them credit the efforts of Benjamin Steinberg, a 27-year-old filmmaker and actor who appeared on Brooklyn Nine-Nine.
“The Cinerama Dome is the most famous movie theater in the world,” Steinberg said, standing outside the boarded-up theater. “It seemed like it was going to be a demolition by neglect. So I was, like, something has to be done.”
Steinberg created a campaign to save the Cinerama Dome. He organized a few street rallies, and wrote an online petition that amassed more than 30,000 signatures.
Ben Steinberg projected images onto the dome as part of a campaign to save the theater.
Ben Steinberg
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Ben Steinberg
Then in March, Steinberg went even further to get the attention of the Forman family, which still owns the property: he projected images of the owners’ faces onto the outside of the Dome, asking them to reopen the theater.
“We actually projected it for two hours and then they called the police on us,” Steinberg explains. “We didn’t get arrested; The police just said that the ownership considered it an escalation and harassment. I never wanted to anger the owner, so we stopped immediately.”
Steinberg’s stunt created a lot of buzz, and may have moved the needle, says theater preservationist Norton. His group had been consulting with architects on restoration plans in hopes that someone would save the day.
“We were all working behind the scenes. But Ben Steinberg really got on board on social media to save the dome,” says Norton. “I’m very happy he did. You know, you sort of have to rattle the chains sometimes.”
Meanwhile, Sony has promised to preserve the Cinerama Dome’s history while ensuring its future.