Entrepreneurship

Being ‘Good at Social Media’ Isn’t Enough to Run Your Business Accounts. Here’s What Is.

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Organic social media builds real relationships with your audience without ad spend. It drives trust, brand awareness, and loyalty over time, but it has to be done strategically to deliver results.You...

Global Brands Keep Making the Same Mistakes in Small Markets. Here’s How to Avoid Them.

Opinions expressed by Entrepreneur contributors are their own. Key TakeawaysDon’t assume a network affiliate is a local expert; quality and market knowledge vary widely.Bring local teams in during planning, not just execution. Judge local campaigns against local benchmarks, since a “small”...

I Dropped Out of Harvard to Start a Company That Lets You Copy Successful Investors. It’s Powered $2B in Trades.

Key Takeaways At 18 years old, Wang worked at Apple as an engineering product manager.He left the role to attend Harvard, then dropped out of college to build Dub.Dub boasts $2B in trades and just launched its AI...

How ‘Entrepreneur Elevator Pitch’ Turned a 60-Second Idea Into Broadcast TV Gold

This fall, our investment show, Entrepreneur Elevator Pitch, airs on more than 30 TV stations (ABC, CBS, FOX, CW) across the country — and it’s an accomplishment 10 years in the making. Started as a web series in...

The Gap Between Your Expertise and Your Content Marketing Is One of the Most Expensive Disconnects You Can Make

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways There’s something that happens when you’ve seen the same pattern play out hundreds of times. It stops feeling like insight and starts feeling like obvious.The better starting question is not what...

My Layoff Was a Blessing in Disguise. The Business I Started on Instagram Is on Track for $168,000 This Year. 

Key Takeaways In 2022, Morris took interior design classes and started her business on the side.A 2024 layoff motivated Morris to go all-in and lean into designing for historic properties.She saw about $48,000 in take-home pay year one and...

A 30-Year-Old Ballerina-Turned-Billionaire Says to Avoid This Common Trap While Starting Your Own Business

Key Takeaways Luana Lopes Lara is a former ballerina, an MIT graduate and the world’s youngest self-made female billionaire.She made her fortune by co-founding Kalshi, a prediction market exchange that allows users to bet on everything ranging from weather to...

This Couple Turned a Macabre Hobby — Writing to Serial Killers — Into a ‘Skyrocketing’ Business: ‘People Are Fascinated By Death’

Key Takeaways Shultz and Healy opened the first Museum of Death in San Diego in June 1995.The couple’s collection includes items from Heaven’s Gate and Dr. Jack Kevorkian.They hope museum visitors leave with a greater appreciation for life.Forty-four years...

Why YouTube Marketing Is the New Backbone of Digital Discovery

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Video content helps businesses build trust and establish authority while improving visibility across traditional search engines, voice assistants and AI-powered search tools.Use descriptive titles, clear descriptions and transcripts to help search...

KIND Snacks Founder Daniel Lubetzky Invests $62 Million — In a Nasal Strip Company

Key Takeaways This investment in Intake Breathing is the largest-ever from Lubetzky’s investment fund.Intake wants to reframe nasal strips from an occasional congestion remedy into a daily health and wellness habit.This represents a powerful opportunity for entrepreneurs, who can identify...
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