Entrepreneurship

NASA is adamant: the Nutella jar that floated past the camera during the Artemis II broadcast was not product placement. But for Nutella, it didn’t matter. The viral moment was out of this world.The jar drifted into view...

Eva Longoria is a human force of nature. The actor and creator has starred in a million things like Desperate Housewives and Only Murders in the Building, and produced and directed a ton, including Flamin’ Hot, the biopic about...

Key Takeaways Chen, a Parsons School of Design graduate, set out to create ‘wearable art that really shows who you are.’Wu’s background in brand marketing helped the co-founders build efficient systems and scale.Now, with $1.5 million revenue and a...

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Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Most founders make the same early mistake in marketing: hiring for visibility instead of revenue impact. The most effective first marketing hire is a growth or demand generation generalist who can build...

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Livvy Dunne is shifting from short-term brand deals to long-term partnerships and equity, focusing on ownership and alignment over quick payouts. She’s using her platform not just to grow her own brand,...

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways The rapid growth of AI is dramatically increasing global electricity demand. Data centers powering AI tools consume energy comparable to small cities, with demand projected to surge in the coming years. This...

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Holly Smith saw an opportunity in the strong memories people already have of P.F. Chang’s.Instead of focusing on follower counts, she emphasized meaningful interactions with guests online.Restaurants generate enormous amounts...

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways “Fake it till you make it” doesn’t survive search results. Founders are being audited online before every opportunity. If what they find doesn’t align with what you claim, the opportunity often...

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Reputation management amid a crisis requires digital intervention. It also requires a well-crafted media response. Understanding when and why to employ both channels of communication is your best chance of silencing the noise...