X has provided some new data on user engagement around the return to school, and how marketers can tap into this expanded chatter to promote relevant products.
X’s “Back to School” marketing guide provides an overview of posting activity, which increased last year in the lead up to the beginning of school. X has also shared an engagement timeline, along with various stats related to how X users interact, and use the app to guide their purchase decisions.
X also highlights its various ad options to consider, and key brand partners that are part of its expanded Amplify program, which can help to boost your campaign performance.
I’m not sure that X would be the first choice for back-to-school marketing, but if you are still mapping out your strategic approach, these are some additional elements to consider.
You can download X’s full back-to-school marketing overview here.