Gwyneth Paltrow’s food venture took on a ghost kitchen model many investors had soured on. But Goop Kitchen focused relentlessly on delivery quality and operational control, helping fuel 61 percent sales growth in 2025.
Gwyneth Paltrow’s food venture took on a ghost kitchen model many investors had soured on. But Goop Kitchen focused relentlessly on delivery quality and operational control, helping fuel 61 percent sales growth in 2025.