It seems like every platform is talking up “Q5” at the moment, as they make their final pitch for the year in an effort to boost ad spend in that last gap between Christmas and New Year.
And historically, this has proven to be a valuable opportunity for many brands. The reduced competition for attention means more potential to get your ads shown, while you also have a captive audience of people who are spending more time on social media during their holiday break.
At some stage, as platforms keep pushing Q5, it seems like this will stop being an opportunity, ad every brand will be latching onto it, and expanding their campaigns to cover the period. But right now at least, there is potential there, and TikTok is the latest platform to showcase its potential for marketers in the post-Christmas period.
The below overview includes a range of usage stats, ad engagement trends, and pointers on how you can maximize your TikTok marketing approach in the period.
Some valuable notes, which could be worth factoring into your end-of-year push.
TikTok’s shared more Q5 tips here.