I’ve been seeing a number of videos on my feeds circulating a serious, but perhaps not unbelievable, claim: The idea is, come Dec. 16, 2025, Meta will update its privacy policy to give itself permission to scrape direct messages from users on Instagram, Facebook, and WhatsApp, all in the name of training its generative AI models. While Meta is no bastion of user privacy by any stretch of the imagination, this particular claim is, fortunately, not true. You shouldn’t expect the company to necessarily respect your data, but you also don’t need to worry that future iterations of Meta AI will be generating text based on your Instagram DMs.
If you’ve seen these claims on your feeds, too, you know they’re often quite stark and hyperbolic. Snopes highlights one such viral Instagram post that reads, “Every conversation. Every photo. Every voice message. Fed into AI.” Users scrolling through Instagram might understandably stop to read these claims, and may, also understandably, feel concerned about their data across their various Meta accounts.
The issue is, these claims are misinterpreting a real change Meta plans for its privacy policy. Once the policy updates on Dec. 16, Meta is making changes to the way it collects data from user interactions with Meta AI. Going forward, the data generated when using Meta’s AI products can be used to personalize the content you see on Meta platforms, as well as the ads that are placed in your feeds. Once again, it’s just more data collection in the pursuit of promoting user engagement and ad relevancy.
Part of the confusion is in the way this privacy policy is worded. Take the following statement, a part of Meta’s explanation of the user information it uses: “Interactions with AI at Meta and related metadata. For example, information you or others exchange with AI at Meta like content and messages.” That might sound like Meta is scraping your DMs to train its AI, but it’s saying content and messages you share with Meta’s AI are what’s fair game. Just sending messages and attachments to users on Meta platforms doesn’t end up in Meta AI’s training data, but if you share those messages and attachments with the AI, then it might.
Meta confirmed as much with outlets, sending the following statement: “The update mentioned in the viral rumor isn’t about DMs at all, it’s about how we’ll use people’s interactions with our AI features to further personalize their experience. We do not use the content of your private messages with friends and family to train our AIs unless you or someone in the chat chooses to share those messages with our AIs. This also isn’t new, nor is it part of this Dec. 16 privacy policy update.”
Make no mistake, of course: If you’re using a Meta messaging platform, the company does collect your data. In both the current and upcoming privacy policies, Meta does say messages you send and receive, including their content as well as their metadata, subject to applicable law, can be used by Meta for a number of functions. That might include personalizing Meta products to fit each user; improving Meta products in general; promoting safety and security on its platforms; storing, moving, and processing your data around the world; and processing information when the law requires.
What do you think so far?
Now, there are categories Meta will not use your messages for, unless you share those messages with its AI. That includes using your data for analytics and services for business; “providing a seamless experience” across Meta products; personalizing ads on Meta Audience Network; research and innovation for “social good;” anonymizing your info; and sharing data with law enforcement. In some of these cases, Meta will collect metadata about your messages—perhaps things like time or location sent—but not the message data itself.
Again, this article is not meant to flatter Meta; rather, it’s to debunk unnecessary concerns. Social media posts often misrepresent these nuanced privacy and security points—especially when those posts turn up the dramatics. Understand if you’re using Meta products, your data is constantly being collected—but, in this case, your messages aren’t suddenly being scraped to train AI.
The best thing you can do to preserve your privacy and security with your Meta messages is to use end-to-end encryption (E2EE) whenever possible. WhatsApp has E2EE built-in, and Meta has automatically started rolling it out for Messenger, but you might need to manually start an E2EE chat for existing conversations in the app. The same goes for Instagram: Meta offers E2EE, but you need to enable it yourself. In either app, tap the name of the chat to check whether or not that conversation is currently E2EE.