Innovation

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Link building is now about trust. The focus has shifted from chasing backlinks to earning trust through mentions, visibility and authority. Success now depends on being featured in curated lists, shaping perception...

Key Takeaways Hu came up with the idea for her beauty organizer brand Etoile in November 2016. In 2019, she left her full-time job to grow the online business, using Shopify to do it.This Side Hustle Spotlight Q&A features New...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways If one person controls key accounts, your business continuity is at risk. Digital assets are the core of company value and must be protected. A digital succession plan keeps operations running smoothly through...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Hype around crypto is at an all-time high, but it is still met with confusion, as over half of U.S. adults still don’t fully grasp the concept. Entrepreneurs must communicate their products/services...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Start by ensuring your strategy is crystal clear. Don’t hire offshore workers without connecting their roles to core business objectives. Ensure you have legal infrastructure that protects you and a strong security...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Get ahead of holiday fatigue with fresh messaging. Test some new ideas against your traditional messaging and increase the budget on whichever performs better. You miss two-thirds of holiday shoppers if you...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Relationships outlast money — they are the most stable form of wealth. Authentic connections create opportunities long before you feel ready for them. Invest in people consistently — trust and reputation become your...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Success on Cyber Monday requires early preparation, with strategies focusing on improving consumer experience and leveraging data from previous years. With the right approach to preparation and promotion, sellers can navigate the...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Ego can distort decision-making and weaken collaboration. Admitting “I don’t have the answer” is a leadership strength, not a weakness. Humility builds trust, psychological safety and organizational alignment. Leaders who manage ego create better...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Discover how to use AI and customer data ethically to strengthen trust, loyalty and long-term business growth. Learn practical ways to scale personalization and connection without sacrificing your brand’s human touch.Humans are...