Social Media

TikTok is looking to help marketers continue to track engagement data, despite the gradual shift away from cookie tracking, via a new partnership with Dentsu, which will provide alternative web tracking via Dentsu’s ‘Digital X’ process.The new process will...

Meta’s re-thinking its short-form content monetization strategy, with the company announcing that it’s pausing its Reels Play bonus program in the US, in order to focus on a revenue share system instead. As reported by Business Insider: “Meta will be pausing...

Remember the great social audio fad of 2020-21? Sure you do – first, there was Clubhouse, the buzzy audio social platform that had every other online influencer adding ‘social audio expert’ to their constantly in-flux LinkedIn bio. Clubhouse, at one...

With the NCAA ‘March Madness’ Tournament fast approaching, Twitter has shared some new insights to help marketers tap into the surrounding conversation, and maximize their reach among March Madness fans. As per Twitter: “March Madness is an interactive experience on Twitter....

TikTok has added another handy research tool for marketers, with a new ‘Keyword Insights’ element in its Creative Center, which enables you to find more info on which keywords and phrases are resonating best in TikTok ads.As explained by...

YouTube has announced an update to its incoming policy on profanity in video uploads, and how that will effect monetization, based creator feedback that its pending update was unfair and would have a significant impact on their revenue potential. Back in...

Have you noticed those super-long tweets, hidden behind the ‘Show more’ indicator, appearing in your Twitter feed? Want to see even longer tweets? If you answered yes, you’re in luck, because Elon Musk says that longer long tweets, up to...

Being a Microsoft-owned company, this comes as little surprise. Today, LinkedIn has announced that it will begin using AI to expand on its content, beginning with a new initiative called Collaborative Articles, which will use AI-generated prompts to then call...

Meta has announced some new updates for Facebook Reels, including an expanded length limit, Memories integration and new trending Reels templates. First off, on Reels length – your Facebook Reels can now be up to 90 seconds long, an additional...

LinkedIn has announced some new updates to its Company Engagement Report, which will provide more in-depth data on how your LinkedIn content is reaching employees from specific companies that you’re looking to connect with. LinkedIn’s Company Engagement Report, which is...