The New York Post writes that “After the COVID-19 pandemic upended mom-and-pops around the city and resulted in thousands shuttering for good, it is important — now more than ever — to shop local.”
America’s Small Business Administration issued their own statement urging shoppers to “champion small businesses nationwide and #ShopSmall on Saturday, linking to a site mapping small businesses in your area. (And there’s also a directory listing online small businesses.)
Small Business Saturday was founded by American Express in 2010 and officially cosponsored by the U.S. Small Business Administration since 2011. It is an important part of small businesses’ busiest shopping season.
– In 2023, the reported projected spending in the U.S. from those who shopped at small businesses on Small Business Saturday was around $17 billion
– Since 2010, the total reported U.S. spending at small businesses during the annual Small Business Saturday is an estimated $201 billion
“Let’s keep the Shop Small tradition going,” urges the American Express web site — encouraging shoppers to also use the #ShopSmall hashtag on social media.