If you’re the kind of person who only uses Safari to download Chrome, you need to think again. For a Mac user, Safari might be the best browser there is (yes, even better than Chrome). It’s fast, secure, doesn’t buckle under most loads, sips RAM instead of munching through it, and it’ll help your battery last longer as well. And yes, there are even extensions and ad blockers that work natively in Safari.
It’s time to take another look at Safari, and use all its hidden features and smarts to make your browsing better.
Blast away ads and other distracting items
Credit: Khamosh Pathak
When this feature came out, it became a bit of a meme on TikTok. In case you haven’t heard, Safari has a new Hide Distracting Items feature that can zap pretty much anything on a webpage out of existence. You’ll find in the page options menu (the – icon to the left of the address bar). After activating it, try clicking on a popup menu, autoplaying video, newsletter box or pretty much anything else. It’ll be banished from your screen, and there will even be a little animation showing it disappearing like it’s just been snapped by Thanos. And Safari will remember your snap, so it won’t show up the next time you visit that site on your Mac, or even your iPhone or iPad. And if you’re feeling more like Iron Man, yes, you can cancel your snaps.
Give Safari a decent ad blocker

Credit: Justin Pot
For ad blocking, Firefox and Chrome have the uBlock Origin extension. Then there are browsers like Brave and Opera, which come with ad-blocking built-in. Safari has always suffered in this regard. There was never really a true alternative to uBlock available for Safari. There is a version of uBlock Origin for Safari, but it doesn’t use Safari’s own framework for ad-blocking, so it suffers when it comes to performance and blocking capabilities.
But now it seems like there’s finally a decent alternative, called wBlock. I’ve been using it ever since my colleague, Justin Pot, wrote about it, and I am happy to say that it finally makes Safari’s ad-blocking experience on par with some of the bigger browsers. And the best part? wBlock is free and open-source.

Credit: Khamosh Pathak
Before development was suspended, I loved the Arc browser. But ever since the company shut it down, I have become jaded, and I haven’t really started using alternatives like the Zen Browser. The biggest features I miss from Arc are the workspaces and vertical tabs. But now, Safari has those too. In Safari, you can now create Tab Groups, which can contain as many tabs as you want. I use these as my workspaces. One group for reading long articles, another for travel research, and so on.
And while I’m in a tab group, I also like to do it with the sidebar open (click the Sidebar button next to the Back and Forward buttons), which gives me a vertical-tabs experience similar to Arc’s. It isn’t exactly like Arc, because the horizontal tab bar up top doesn’t disappear. But having a vertical list of tabs still helps. So does the fact that Tab Groups sync with my iPhone and iPad, so I can pick up my research there as well.
To create a new tab group, click the New Tab Group button at the top of the sidebar. Or you can select multiple tabs, right-click, and choose the Move to Tab Group > New Tab Group option. On the iPhone, open the tab switcher, tap the Menu button from the top, and choose New Empty Tab Group to get started.
Master Safari’s new design for iPhone

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Safari was one of the few apps that saw a major design update in iOS 26, with a redesigned bottom bar. Lifehacker has a detailed guide on all the new hidden gestures and features in Safari’s iOS 26 redesign, but I’ll highlight some of my favorites here.
Swipe to switch tabs: To quickly switch between tabs, just swipe left or right on the address bar.
Press and hold the address bar: A lot is hidden here. You can copy a link, paste from your clipboard, switch to another tab group, close tabs, or close all tabs.
Swipe up on the address bar: Swipe up on the address bar to reveal all open tabs. From here, you can swipe left or right to switch between tab groups. From the top menu, you can copy links for all open tabs with ease.
Pin tabs: Tap and hold a website from the tabs screen, and choose the Pin Tab option to pin the website to the top of your browser.
Bring back the iPhone’s old tab bar

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If you don’t like the iPhone’s new compact tab bar or its gestures, you can still go back to the way things used to be. Go to Settings > Apps > Safari > Tabs. Switch to the Bottom option to bring back the expanded bottom toolbar, or to go further back in time, go with the Top option.
Lead separate browsing lives using Profiles

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It’s not as obvious as in Chrome, but Safari also has profiles that sync between iPhone, iPad, and Mac. You can use Profiles to keep your work and personal lives separate. This can also be useful if you and your spouse use the same Mac.
Profiles will fully separate your browsing from other users, including logins, cookies, browsing history, tab groups, favorites, and even extensions.
To set one up for Safari on Mac, go to Settings > Profiles. On the iPhone, go to Settings > Apps > Safari > Profiles and tap New Profile. Give it a name, and make sure to pick an icon and color. This will tint the background of the start page, so it’ll find it easier to know which profile you’re in.
What do you think so far?
Turn your favorite sites into apps

Credit: Khamosh Pathak
On Mac, you can use Safari to turn any frequently used website into an app of its own. It will show up in the Dock and the app-switcher. It’s still the same website, but it will have its own shortcut on your Mac’s interface, making it easier to use. If you use your Mac for retail, or any kind of specialized work that happens via a website, this can be really handy.
To do this, visit a website, click the Share button, and click Add to Dock. Your logins will sync automatically, and so will your extensions. The toolbar will be colored based on the website colors as well.
You can also do this on iPhone, by navigating to a site, tapping the Share button, tapping More, and tapping Add to Home Screen. The website’s logo will show up as an “app” on your home screen, and it’ll act as a shortcut to the site.
Automatically close open tabs

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I love opening tabs, but I hate closing them. That means it’s easy for me to hit the 500 tab limit in Safari. So I enabled the option that automatically closes tabs that are older than 30 days. You can do this by going to Settings > Apps > Safari > Close Tabs. You can choose between one day, one week, or one month.
Listen to a page out loud

Credit: Khamosh Pathak
You might be familiar with Safari’s Reader Mode, which is perhaps the best in the business. But there’s another feature hidden in the Page Settings option. Tap the Listen to Page button, and Safari will instantly start reading the site you’re on out loud. Before doing this, though, I would recommend you switch to Reader Mode first, so the text-to-speech doesn’t get caught on ads or other distractions.
Customize or change the Safari start page

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Every time you open Safari, or a new tab, you see the browser’s default start page. Let’s take some time to customize just how it looks and works. First, open the start page, then click the Edit button in the bottom-right corner to enable or disable which sections you want to see. I suggest adding sections for your Favorites, Reading List, iCloud Tabs, and Recently Closed Tabs. You can also change the background to any color that you like.
If you don’t like an overloaded start page, you can also try out the Bonjourr Safari extension. It’s a start-page replacement that I’ve used for months now. It automatically cycles between serene backgrounds while showing the time and weather. You can add quick shortcuts for your frequently visited sites, too. It’s also fully customizable, and looks great on iPhone as well as Mac.