Innovation

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Most businesses invest in backup recovery tools, but fail to actually test them. Testing should occur at least once every year or every three months for critical systems. To carry out a...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Success is no longer about finding a home for your business — it’s about finding the right home at the right time. The “relevance map” helps entrepreneurs determine which economy is most...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Most marketing and rebranding mistakes stem from executives pursuing their own ideas rather than understanding what customers actually want. Brand equity and emotional connection can outweigh product improvements. When making significant changes,...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Strategic resilience enables companies to thrive amid change by focusing on precision in diversification, smart flexibility in operations and dynamic decision-making. Active and strategic diversification requires an in-depth understanding of customers and...

Key Takeaways Calkins warns that using AI risks reducing the hiring process to merely checking boxes. Companies like Google and Salesforce use AI at various points in the hiring process.An estimated 99% of Fortune 500 companies use automation in...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Link building is now about trust. The focus has shifted from chasing backlinks to earning trust through mentions, visibility and authority. Success now depends on being featured in curated lists, shaping perception...

Key Takeaways Hu came up with the idea for her beauty organizer brand Etoile in November 2016. In 2019, she left her full-time job to grow the online business, using Shopify to do it.This Side Hustle Spotlight Q&A features New...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways If one person controls key accounts, your business continuity is at risk. Digital assets are the core of company value and must be protected. A digital succession plan keeps operations running smoothly through...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Hype around crypto is at an all-time high, but it is still met with confusion, as over half of U.S. adults still don’t fully grasp the concept. Entrepreneurs must communicate their products/services...

Opinions expressed by Entrepreneur contributors are their own.Key Takeaways Start by ensuring your strategy is crystal clear. Don’t hire offshore workers without connecting their roles to core business objectives. Ensure you have legal infrastructure that protects you and a strong security...