Social Media

On March 21, 2006, founder Jack Dorsey set up his “twttr”: Since then, some of the most important, world-changing moments have unfolded on Twitter in real-time for all to see, react to, and engage with.A lot has changed since those...

For a word that determines so much of how social media and the creator economy operate, engagement can be pretty hard to pin down. So, we looked at the data.This report documents how engagement works across social media in...

This topic is important for influencers who want to better leverage or bloggers who want to become YouTubers. We hear so many stories of so many people making money off of YouTube that it begs the question: How much...

After digging into millions of posts sent through Buffer, we've pinpointed the best time to post on all major social platforms for maximum engagement — LinkedIn included.And our latest data is a testament to LinkedIn’s ongoing evolution from job...

Instagram now has 2 billion monthly active users, and the global influencer marketing industry is projected to reach $32.55 billion by the end of 2025. If you’ve ever scrolled through your feed admiring the curated content of others and thought, “I...

Managing multiple social media platforms — whether for yourself or for a brand — means juggling a lot at once. On any given day, you are creating posts, repurposing content, staying on top of trends, reviewing analytics, and more.If you’re a...

Most social media tools — including Buffer, historically — operate on a pretty simple model: you give us your content, we publish it, we show you some charts. If you want to improve, that's on you. Go look at...

One of the best things about TikTok is that it doesn't play favorites. Even new accounts can reach thousands, sometimes millions, of users.The idea of a “welcoming” algorithm might feel strange to long-time creators and social media managers, but...

Every few years, someone declares that Facebook is dead. And then 3 billion people log in anyway.When it comes to social media platforms, Facebook is as crowded as they come. The social network currently has 3 billion active users...

Paid advertising on social media can be incredibly powerful if you're battling to reach the right audience — especially when you need to tap into very specific demographics. Which is where Facebook really shines. With over 3 billion monthly...