Social Media

LinkedIn now connects more than 1.3 billion members across more than 200 countries, and it earned Microsoft $17.8 billion in its latest fiscal year. Those two numbers alone should tell you this is not the sleepy resume database that...

When a brand tells me they want to “work with influencers,” my first question is always the same: which kind? Because the word covers a creator with 2,000 followers and a celebrity with 20 million, and the right answer...

Dustin Kuhns started using Buffer back in 2023. Today, he runs social media for a roster of arts and culture organizations, managing more than 10 social media channels. Buffer just fits the way he prefers to work, so he’s...

You already use AI every day. The real question in 2026 is which one deserves to become the place where your actual work happens, because that decision compounds over time. For me, that meant moving from ChatGPT to Claude,...

I volunteer as a community lead for a tech non-profit that helps people get their start in tech through free training programs and mentorship. The role has two halves: answering members' questions in our Slack and running the non-profit's...

Every payment processor charges a per-transaction fee in some form, but the structure behind that fee varies enormously depending on the type of...

Cart abandonment rates for online stores typically fall between 65 and 80 percent, and payment-related friction is one of the largest contributors to...

If you’re comparing social media management tools, Buffer and Metricool will probably both end up on your list — they certainly did for me! They’re in a similar price range, they cover similar platforms, and they show up in...

If you’ve ever Googled “how much does email marketing cost,” you’ve probably noticed the same problem I have. Every guide is written by someone trying to sell you something. The software vendors quote their own pricing as the average....

You know how to schedule a week of posts in one sitting, keep up with comments across five channels, and 'B2B, but make it fun’ is practically your middle name. Same!The nod to ‘social media management’ on our LinkedIn...