Social Media

For a word that determines so much of how social media and the creator economy operate, engagement can be pretty hard to pin down. So, we looked at the data.This report documents how engagement works across social media in...

After digging into millions of posts sent through Buffer, we've pinpointed the best time to post on all major social platforms for maximum engagement — LinkedIn included.And our latest data is a testament to LinkedIn’s ongoing evolution from job...

Managing multiple social media platforms — whether for yourself or for a brand — means juggling a lot at once. On any given day, you are creating posts, repurposing content, staying on top of trends, reviewing analytics, and more.If you’re a...

Most social media tools — including Buffer, historically — operate on a pretty simple model: you give us your content, we publish it, we show you some charts. If you want to improve, that's on you. Go look at...

One of the best things about TikTok is that it doesn't play favorites. Even new accounts can reach thousands, sometimes millions, of users.The idea of a “welcoming” algorithm might feel strange to long-time creators and social media managers, but...

Every few years, someone declares that Facebook is dead. And then 3 billion people log in anyway.When it comes to social media platforms, Facebook is as crowded as they come. The social network currently has 3 billion active users...

Paid advertising on social media can be incredibly powerful if you're battling to reach the right audience — especially when you need to tap into very specific demographics. Which is where Facebook really shines. With over 3 billion monthly...

Threads doesn’t just reward replies — it was built for them.Adam Mosseri, Head of Instagram, has said this more than once, and he hasn’t minced words on it, either: "The sum of all your replies is about as valuable...

Scheduling is what Buffer is known for, and fair enough. But there's way more going on under the hood! Buffer has grown into a pretty comprehensive toolkit over the past few years, and some of the newer features (some...

Hootsuite is a pretty powerful social media management tool. But its $99 per month starting price puts it out of reach for a lot of creators, entrepreneurs, and small businesses — and that's before you even get to the...