Social Media

Instagram crossed 3 billion users in 2025, and the platform looks very different from the photo-sharing app it started as. It’s now one of Meta’s most valuable advertising engines and a video-first network where Reels and carousels do the...

You can have fifteen years of experience and a LinkedIn profile that quietly works against you. I see it constantly. The profile is technically complete, every field filled in, and it still does nothing, because a complete profile and...

The phrase “social media algorithm” gets thrown around so often that most marketers have stopped questioning what it actually means. We blame it when our reach drops. We try to “beat” it. We read article after article about how...

Facebook is the platform everyone loves to write off. The teens have moved on, the algorithm hates links, and your aunt is in five too many groups about essential oils. I get it. But with its massive reach, flexible...

LinkedIn is the social media platform I hang out on the most, and Buffer is great at helping me show up there. I use Buffer to schedule and publish posts and to reply to comments from my network.But there’s...

Every “best B2B ecommerce examples” post I read tells me the same thing: Grainger has good search, Amazon Business has good pricing, Alibaba is global. Then it shows me a screenshot and moves on.That’s a design tour. It is...

I'm not a developer, but I am a content creator who's spent way more time than I'd care to admit experimenting with every social media API I could get my hands on.That’s partly because I'm helping shape how we're...

Alex Wilcox is co-founder and CEO of JSX, a Dallas-based semi-private air carrier focused on faster, simpler short-haul travel. The career behind that...

Social media now reaches 5.79 billion people, roughly two-thirds of everyone on the planet. The opportunity is obvious. The harder part is knowing which of these numbers actually hold up when you build a plan around them.After fifteen years...

Marin Nedelev isn't a developer, and he'd be the first to tell you that. But when you oversee marketing across 77 social media channels, 30 users, and ten different languages, you learn to build what you need.Marin coordinates marketing...