Social Media

It's one of the most-requested integrations we've ever shipped, with over 1,100 upvotes on the request. Little wonder, given the explosive growth we've seen on the platform over the past year.Substack is fast becoming a powerful way for creators...

Every creator or business’s social media strategy looks different. Some lean into video, while others prefer to use words or pictures to tell the story. Some create new or repurposed content for each post, while others have a mix...

I currently author Buffer’s Substack, The Weekly Scroll, which has grown to 92K+ subscribers, and I’ve spent the past month publishing to Notes every day. That hands-on, day-to-day experience is why I revisited and reworked this guide.Ever since we...

This month, ChatGPT sent more traffic to this blog than LinkedIn did.That should not have happened. I have more than 300,000 followers across my social networks, and LinkedIn, together with Pinterest and X, have provided me lots of social...

Generative and predictive AI systems are increasingly used to summarize, rank and surface content across platforms, but their capability has practical limits: they...

I opened Instagram on a Saturday night and started tapping through Stories. Friends at dinner. Somebody’s dog. A conference photo dump. Three separate people at the same concert. I kept tapping. Dozens of Stories later, I finally hit an...