Social Media

Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content...

Most brands still pick influencers the way they pick billboards: by size. The bigger the following, the better the buy. But the data has pointed the other way for years, and nowhere is that clearer than at the bottom...

I noticed this on my own account before I understood why. I opened my grid one day and my posts looked off, even though I had framed every one of them carefully when I posted. That gap between careful...

TikTok Shop did roughly $15.82 billion in US sales in 2025, up 108% in a single year, and it now accounts for about 18% of all US social commerce, according to EMARKETER. You can see the platform’s wider growth...

For years, social media marketers focused on reach, engagement, and the steady work of building an audience. That work still matters, but a...

Facebook is one of the few OG social media networks that’s stood the test of time (RIP MySpace 🥲). When it launched, you couldn't schedule posts or connect your Instagram account because... well, Instagram didn’t exist yet.Over the years,...

Social media was never just a one-way broadcast channel. A holistic social media strategy includes creating useful, entertaining content and building a community.But you can’t connect with your audience if you’re not responding to comments, ignoring direct messages (DMs),...

Whenever I speak on influencer marketing, one question comes back more than any other: which tool should I buy? Marketers want a single name. A shortcut. The one platform that finds creators, runs the campaign, pays everyone, and proves...

Open the Explore tab on X right now and you’ll see a list of trending topics that has very little to do with your business. Politics. A sports score. A celebrity nobody in your industry has heard of. That’s...

You posted a video. It got 4,200 views. Is that good?Nobody can answer that question for you, and TikTok itself will not answer it either. The app hands you a wall of numbers and walks away. Views, likes, watch...