Social Media

This month, ChatGPT sent more traffic to this blog than LinkedIn did.That should not have happened. I have more than 300,000 followers across my social networks, and LinkedIn, together with Pinterest and X, have provided me lots of social...

Generative and predictive AI systems are increasingly used to summarize, rank and surface content across platforms, but their capability has practical limits: they...

I opened Instagram on a Saturday night and started tapping through Stories. Friends at dinner. Somebody’s dog. A conference photo dump. Three separate people at the same concert. I kept tapping. Dozens of Stories later, I finally hit an...

I have never spent a dollar on TikTok ads.I wrote this post while working out whether I should. My paid budget goes to Facebook Lead Ads, TikTok keeps coming up, and at some point “I should look into that”...

Every business has a story, but how you choose to share that story makes all the difference in how customers perceive you. For...