Social Media

Whenever I speak on influencer marketing, one question comes back more than any other: which tool should I buy? Marketers want a single name. A shortcut. The one platform that finds creators, runs the campaign, pays everyone, and proves...

Open the Explore tab on X right now and you’ll see a list of trending topics that has very little to do with your business. Politics. A sports score. A celebrity nobody in your industry has heard of. That’s...

You posted a video. It got 4,200 views. Is that good?Nobody can answer that question for you, and TikTok itself will not answer it either. The app hands you a wall of numbers and walks away. Views, likes, watch...

You have expertise worth sharing, and LinkedIn hands you a publishing platform to share it with, no website, no hosting, no separate blog to launch. The hard part is not the writing. It is knowing exactly where to click,...

Bluesky is one of the few social media platforms that still boasts a chronological ‘Following’ feed, where posts from folks you follow appear from newest to oldest. It’s even the default feed you’ll see when you open the app...

Jeff Simmons is a single dad, a self-professed social media addict in recovery (he quit scrolling Instagram and Facebook for personal use on January 1), and he runs a boutique digital marketing agency out of Portland, Oregon, called Audio...

A few months ago I went down a rabbit hole trying to open a TikTok Shop for my own books. I write about digital marketing, I host a podcast about it, and I watched author after author ride the...

I try to post consistently on LinkedIn, but I confess that it’s not always top of my list when deadlines are looming, my toddler’s kept me up at night, and I simply can’t justify yet another cup of coffee...

You came here for a number, so let me give it to you before anything else. The X (Twitter) banner size is 1500 x 500 pixels. That is the header image running across the top of your profile, and...