Social Media

Influencer ads are now the single ad format buyers most want to grow. Creator and influencer ads or partnerships are the type of advertising the most buyers (57%) plan to put increased focus on in 2026, up from 48%...

Over the past three months, I've sat down with more than a dozen agency owners and operators for unhurried conversations about their work. It's one of my favorite parts of my job as a product marketer, even if it...

Most small businesses I work with sit in one of two camps on social media advertising. Camp one avoids it entirely because they tried Facebook ads once, spent $500, got nothing, and decided paid social just doesn’t work for...

As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online.You’ll soon be wondering why you aren’t using videos to give your video...

As Director of Growth at Buffer, I spend a lot of my time observing SEO and now AEO trends, which mostly means paying attention to where AI search engines pull their answers from.And the biggest shift I've seen in...

Looking to optimize your LinkedIn profile? You can learn a lot by spending a little time analyzing some of the compelling LinkedIn summary examples that real professionals have published.It’s one thing to hear about the importance of having a...

Social media is constantly shifting along with new features, algorithm changes, and more competition for attention. And a lot of it is beyond your control: what the algorithm prioritizes, what goes viral, and how people respond to your content....

Until March of this year, about 42% of people clicking through from our social posts were landing on expired or closed job listings.I run QualityAssuranceJobs.com, a site that aggregates software testing roles and promotes them on social media. And...

After more than 400 episodes of Your Digital Marketing Coach, I can tell you the single most underrated reason to start a podcast in 2026: it is the most efficient business development tool I have ever used. Yes, you...