Social Media

Small business owners are always looking for ways to cut overhead, and commercial rent is often the biggest expense on the books. That’s...

The advent of TikTok, Instagram Reels, YouTube shorts and other changes in the marketing industry and the type of content we like to consume means that video is hotter than ever. And this trend has transitioned to the marketing...

The first time I saw my client's brand in an AI answer, nobody had done anything to put it there.I was working through one of the first exercises in an AirOps automation course, running a few prompts through ChatGPT,...

You post about a product you love. Someone asks where you got it. They buy it. And you get nothing. That is the gap the Amazon Influencer Program closes. It turns the recommendations you already make into a storefront...

I’m becoming a pretty prolific tool tester (seriously), and I’ve developed what I think is a fairly scientific approach when exploring a new one. I scour the website, dive headfirst into actually using it, and read the docs to...

You are about to spend somewhere between $3,000 and $30,000 a month on an ecommerce marketing agency. And almost every page you have read while researching that decision was written by someone who wants the money.That is the problem...

They say comparison is the thief of joy, but I’d argue that comparison (when done right) can be one of the core ingredients of social media success. It can help you understand what keeps your social media audience coming...

Some of the worst decisions are made with a smile. That sounds dramatic, but it is true. People often think bad financial choices come...

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