Social Media

If you're on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up.These two tools are probably the first names you'll come across when you start...

Influencer ads are now the single ad format buyers most want to grow. Creator and influencer ads or partnerships are the type of advertising the most buyers (57%) plan to put increased focus on in 2026, up from 48%...

Over the past three months, I've sat down with more than a dozen agency owners and operators for unhurried conversations about their work. It's one of my favorite parts of my job as a product marketer, even if it...

Most small businesses I work with sit in one of two camps on social media advertising. Camp one avoids it entirely because they tried Facebook ads once, spent $500, got nothing, and decided paid social just doesn’t work for...

As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online.You’ll soon be wondering why you aren’t using videos to give your video...

As Director of Growth at Buffer, I spend a lot of my time observing SEO and now AEO trends, which mostly means paying attention to where AI search engines pull their answers from.And the biggest shift I've seen in...