Social Media

I currently author Buffer’s Substack, The Weekly Scroll, which has grown to 92K+ subscribers, and I’ve spent the past month publishing to Notes every day. That hands-on, day-to-day experience is why I revisited and reworked this guide.Ever since we...

“If you can’t measure it, you can’t manage it.” If you're nerdy like me, I bet you’ve heard this one from Peter Drucker, one of the best-known thinkers and writers on the subject of management theory. And maybe that’s why...

This month, ChatGPT sent more traffic to this blog than LinkedIn did.That should not have happened. I have more than 300,000 followers across my social networks, and LinkedIn, together with Pinterest and X, have provided me lots of social...

Generative and predictive AI systems are increasingly used to summarize, rank and surface content across platforms, but their capability has practical limits: they...

I opened Instagram on a Saturday night and started tapping through Stories. Friends at dinner. Somebody’s dog. A conference photo dump. Three separate people at the same concert. I kept tapping. Dozens of Stories later, I finally hit an...

I have never spent a dollar on TikTok ads.I wrote this post while working out whether I should. My paid budget goes to Facebook Lead Ads, TikTok keeps coming up, and at some point “I should look into that”...