Social Media

A company's homepage is sometimes the first introduction a potential customer will have to that brand. It's a pretty important space. In early 2025, we redesigned our homepage as part of an overall website redesign. Our old homepage hero...

Social media has become a routine part of daily life for most Americans, but for military service members, posting online carries unique risks...

I have over 15,000 followers on Instagram, and I've helped grow Buffer's Instagram account to over 100K. One thing I've learned on my journey is that there are no definitive “growth hacks” for increasing your Instagram followers. But don't...

There was a time when “voice control” was a novelty reserved for sci-fi movies or the occasional frustrating attempt to get a first-generation...

Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox.I'm the kind of person who subscribes to something the moment it's recommended and then never opens it again...

Sure, verification can feel like a status symbol — but there are also some really practical reasons you might want that blue check on your Instagram account.Verification helps Instagram users find real news sources and can help stop impersonation,...

Threads has over 150 million daily active users. Great for reaching new audiences. Also, a discovery problem.How do you get seen when millions of conversations are happening at once?Enter: Trending Topics for Threads, right in Buffer. It brings real-time...

These days, it feels like Threads is dropping new features every week.Whether it's small quality-of-life improvements or game-changing updates (we see you, Trending Topics), the Threads team has been busy since their rocketship launch in 2023. The only potential...

Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.There's no doubt about it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night...

I use AI to create social media content every single day, but probably not in the way you're thinking. Instead of typing in a prompt and then publishing, AI is woven into almost every stage of how I think,...