Social Media

You already know email works. What you probably cannot say is which of the twenty things you have been told to do actually moved anything on your own list.I can, for mine. Some of that advice held up against...

You have a post that used to bring in traffic every month. It still ranks. You have not touched it. And the visits keep sliding anyway, a little at a time. Then one day you look at the chart...

I run a Facebook group called Freelancers Who Work Smart, Not Hard, but, for ages, I managed it the hard way, not the smart way.The hard way looks like this: trying to remember to post regularly (when I sometimes...

Marketing has always been an ever-changing landscape, and digital marketing has sped that process up exponentially. Social media is a big part of...

I don't just work at Buffer; I've been using it as a marketer for more than 12 years!Which is why I'm so excited about Buffer Insights, the new analytics suite. It tracks follower growth, engagement, and impressions across Instagram,...

Most advice on how to monetize a blog is written for someone who wants the blog to become their job. If you already run a business, and the blog exists to feed that business, that advice points you at...

LinkedIn has become a mainstay platform for our content team. That’s probably inevitable when: A, you work at Buffer; B, you’re trying to post consistently; and C, the obvious place to start practicing is something you’re already doing every...

Managing social media with more people means… more tools. And, often, a lot of red thread to connect the dots between them all. Feedback comes in emails, Slack, sometimes a DM from someone on Instagram.This new Buffer feature will...

Look up the average email open rate today and you get two completely different answers depending on who you ask. MailerLite, working from 3.6 million campaigns sent through late 2025, reports a median of 43.46%. Campaign Monitor’s knowledge base...

Ask ten SEO companies how to build links and you get roughly the same answer. Make something great. Email people about it. Then you look at the backlink profiles those companies spent fifteen years building, and the advice starts...