Social Media

You wrote a post built to get comments. It asked a question, it had a decent photo, and it landed four likes. Two came from people who work with you.Then you searched for Facebook engagement post ideas, found a...

Right now someone is posting about your brand. They did not tag you, they did not use your hashtag, and your notifications will never show it to you. Search your own brand name on X and you will find...

Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your...

An email blast is the easiest thing in email marketing to do badly. You write one message, you push it to everyone on your list, and the mechanics take about ten minutes. What happens over the following week is...

Until 2026, the answer to "can you schedule Substack Notes?" was a flat “nope.” But now, folks looking to schedule their Notes on Substack are spoilt for choice.Substack has its own built-in scheduler, and a handful of third-party tools...

You went looking for more likes on your Facebook business page, and somewhere along the way the button you were chasing quietly disappeared.I have been blogging about Facebook for more than a decade, and almost nothing I would have...

Ask ten marketers what a brand ambassador is and you will get several different answers. One pictures a celebrity in a fragrance ad. Another pictures the person handing out samples at Costco. Both of them are right, which is...