Social Media

Most social media contest advice you will find today was written before the rules changed.The classic format is everywhere: pick a prize, ask people to like the post, share it, and tag three friends. It is easy to run...

Yes, you can schedule Substack Notes. You can do it in two ways: directly in Substack or through Buffer, which lets you plan Notes on the same calendar as your other channels, send the same Note to LinkedIn, Threads,...

In November 2021, Facebook invited me into a paid creator program built around Reels.I took it seriously. I went far enough into the process to see exactly what participating would require of me. The specific terms were confidential and...

The moment you hit publish, you become a publisher. That is not a metaphor. It is the legal reality, and it comes with obligations most bloggers never signed up for and a set of protections most bloggers never claim.I...

It's one of the most-requested integrations we've ever shipped, with over 1,100 upvotes on the request. Little wonder, given the explosive growth we've seen on the platform over the past year.Substack is fast becoming a powerful way for creators...

Most brands run their first TikTok influencer campaign the way they run Instagram. They sort creators by follower count, write a tight brief, ask for a polished product mention, and wait for the reach to show up. Then the...

Every creator or business’s social media strategy looks different. Some lean into video, while others prefer to use words or pictures to tell the story. Some create new or repurposed content for each post, while others have a mix...

I currently author Buffer’s Substack, The Weekly Scroll, which has grown to 92K+ subscribers, and I’ve spent the past month publishing to Notes every day. That hands-on, day-to-day experience is why I revisited and reworked this guide.Ever since we...