Social Media

GA4 has been the only game in town since July 2023. And yet, I still hear from some who are frustrated, confused, or just clicking around hoping they find what they need.If that’s you, you’re not alone. The transition...

Staying consistent on TikTok sounds simple enough. But coming up with video ideas, filming, editing, writing captions, and posting nearly every day? That’s a full-time job — with overtime. That is, unless you work smart. Scheduling your TikTok videos...

Instagram image search used to mean one thing: trying to figure out where a screenshot came from. Today, it means something much bigger. Meta rolled out AI-powered visual search inside the Instagram app, Google Lens now processes over 20...

LastPay, a payment processing platform co-founded by Austin Diaz and Max Umlas, is positioning itself as a lower-cost alternative for small and mid-sized...

A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know:Definition: A seasoned marketing pro who works part-time for your companyMain tasks: Crafting strategies,...

Your X (formerly Twitter) bio is doing more work than you think. Those 160 characters sit at the intersection of every profile visit, every search result, and every “should I follow this person?” decision happening across the platform’s 570...

Pinterest is one of my most used social media sites. While I love the buzz of TikTok, the inspiration I find on Instagram, and the opportunities for learning on LinkedIn, I often need to take breaks from the major...