Social Media

A few times over the past year, prospective clients reached out about Fractional CMO work or personal branding consulting and told me upfront how they found me. Not Google. Not LinkedIn. Not a podcast recommendation. ChatGPT had named me...

Marin Nedelev isn't a developer, and he'd be the first to tell you that. But when you oversee marketing across 77 social media channels, 30 users, and ten different languages, you learn to build what you need.Marin coordinates marketing...

Affordable housing remains one of the most pressing development challenges facing Cincinnati. Rising construction costs, limited housing inventory, and increasing demand have created...

The most common question I've heard in our Discord this year went from "I don't know what to post" to "I'm posting consistently. Now how do I actually grow?"So that's what we're doing next.Creator Camp: Growth edition is a...

Private island development has long traded on exclusivity. What separates the most enduring projects from the forgettable ones is not rarity alone. It...

Leadership is often measured not by titles, but by the ability to perform consistently across different environments with different expectations. For Darrell Seale,...

Here’s something most “what is a marketing consultant” articles won’t tell you: the role doesn’t really have a single definition. It spans everything from a freelancer running your Facebook ads for $50/hour to a senior strategist embedded in your...

Let’s face it: content marketing is hard, and it ain’t getting any easier. Every business, from decades-old establishments to enthusiastic startups, is fighting for attention online. Original, engaging content is in demand more than ever, and every successful content...

Whether you're creating Instagram Reels, posting to TikTok, or scheduling content across multiple social media platforms, the right hashtags can help get your content discovered, shared, or saved, especially when they’re relevant, timely, and well-placed. That’s why having a...

I’ve been publishing on LinkedIn since the platform was small enough that you could recognize most of the active voices by name. Three books later, a decade of running social media training at Rutgers Business School, and somewhere north...