Social Media

I’m becoming a pretty prolific tool tester (seriously), and I’ve developed what I think is a fairly scientific approach when exploring a new one. I scour the website, dive headfirst into actually using it, and read the docs to...

You are about to spend somewhere between $3,000 and $30,000 a month on an ecommerce marketing agency. And almost every page you have read while researching that decision was written by someone who wants the money.That is the problem...

If you sell something on Facebook, you need a Facebook Page. Nobody argues about that. Instagram is looser, and plenty of small businesses run happily on a personal profile for years. TikTok sits somewhere in between, and the answer...

They say comparison is the thief of joy, but I’d argue that comparison (when done right) can be one of the core ingredients of social media success. It can help you understand what keeps your social media audience coming...

Some of the worst decisions are made with a smile. That sounds dramatic, but it is true. People often think bad financial choices come...

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Hashtags are currently used and recognized by billions of people worldwide, and they should be an integral element of everyone’s social media strategy.When launching a campaign, releasing, or marketing a product or service, hashtags are proven to get outstanding...

How local service businesses actually get found on social mediaWhat this coversWhere Local Discovery Actually Happens Why Paid Social Underperforms for Episodic Services Being the Business People Tag Answering Without Getting Removed The Content That Actually Travels Nextdoor, Marketplace and the Rest Handling a Bad...

Amazon runs one of the biggest affiliate programs on the internet, and the Amazon Influencer Program is the version built for social media creators. If you have an engaged following, it gives you your own storefront on Amazon and...