Social Media

Great experiences rarely come from one big moment. They’re built through hundreds of small details that add up over time.That idea guided how we spent some time this year focusing on customer experience at Buffer.Customer Experience Week was our...

I’m no stranger to a certain amount of time-eating scrolling on social media, but TikTok is something else. I’ve been engrossed by the social media app for hours on end — and the TikTok algorithm is to blame.But the...

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but...